Inventors:
Steven K. Weiss - Foster City CA, US
Craig S. Griffin - Campbell CA, US
John Lattyak - Los Gatos CA, US
Lawrence Arnold Lynch-Freshner - Boulder Creek CA, US
Thomas A. Ryan - Seattle WA, US
Assignee:
Amazon Technologies, Inc. - Reno NV
International Classification:
G06F 15/16
Abstract:
Tools and techniques for creating presentations via dynamic digital content (DDC) tools using a display dependent markup language interface facilitating dynamic content are described. The markup language, “DXyml”, identifies content elements, including dynamic content elements, for display and specifies pixel locations at which to position the content elements on a client device. Pixel locations are selected for particular screen configurations, allowing the presentations to be created in advance of being served to specific types of devices with the particular screen configurations.