Inventors:
Andrei Z. Broder - Menlo Park CA, US
Evgeniy Gabrilovich - Sunnyvale CA, US
Vanja Josifovski - Los Gatos CA, US
Donald Metzler - Santa Clara CA, US
Lance Riedel - Menlo Park CA, US
Peter Ciccolo - Sunnyvale CA, US
Assignee:
Yahoo! Inc. - Sunnyvale CA
International Classification:
G06F 17/30
US Classification:
707728, 707745, 707727, 707729, 707730, 707796
Abstract:
The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.