Position:
Senior SEO Strategist at Covario
Industry:
Marketing and Advertising
Work:
Covario
- Greater San Diego Area since Jan 2013
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Senior SEO Strategist
Covario
- Greater San Diego Area Oct 2011 - Jan 2013
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SEO Strategist
Dominion Enterprises
Aug 2010 - Oct 2011
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Organic Search Marketing Analyst
For Rent Media Solutions/Dominion Enterprises
Oct 2007 - Aug 2010
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Advertising and Traffic Coordinator
State Street Corporation
Jul 2006 - Jun 2007
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Portfolio Administrator
American Red Cross
Jan 2006 - May 2006
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Consultant
Education:
Hobart and William Smith Colleges 2002 - 2006
BA, Sociology, Arts and Education
Boston Latin School 1999 - 2002
Skills:
Web Analytics, SEO, SEO copywriting, Competitive Analysis, Content Writing, Social Media, Content Strategy, Link Building Campaigns, Organic Search, Keyword Research, Online Advertising
Honor & Awards:
Employee of the Month during first year working with For Rent Media Solutions, 2008
The Arts Scholarship, 2002-2006
The Jean W. Reeves ’34 Arts Scholars Endowed Fund, 2002-2006
Awards:
2012 OMMA Award Finalist - Search Marketing/SEO Campaign for Samsung
OMMA Awards - Mediapost.com
Samsung worked with Covario to ensure organic search had a significant influence on the redesign of their new Web site. For the 2011 holiday season, an evergreen Black Friday page went up on the site, optimized for related keywords. By the end of season, the page acquired more than 400,000 Facebook shares and 7,500 back-links. The page remains on the site and continues to drive improvements. Post-launch, 23 sub-category pages resulted in 4.4 million organic visitors and 153,000 shop clicks. The campaign also drove a 43 percent increase in total traffic year-over-year, and a 227 percent increase in organic traffic year-over-year.
Certifications:
Search Engine Optimization Master Certification, Market Motive