Inventors:
Jonathan Marc Heller - New York NY, US
James Christopher Kim - New York NY, US
Dwight Allen Merriman - New York NY, US
Andrew Joel Erlichson - Metuchen NJ, US
Benjamin Chien-wen Lee - Bayside NY, US
Assignee:
Doubleclick Inc. - New York NY
International Classification:
H04N 7/16
Abstract:
A method and system for analyzing website activity. According to an example embodiment, the system receives event-level data representing visitor session activity on a client website; attributes characteristic information of the event-level data associated with each visitor's session to at least one of a plurality of visitor segments, stores results of the attributed information aggregated according to visitor segment prior to a client-requested analysis of the event-level data, and provides online reports based on the resultant data in response to a client-requested analysis of the event-level data.