Inventors:
Jason Lee - Forest Hills NY, US
Andrew Glenn - New York NY, US
Vince Li - Brooklyn NY, US
Scott Spencer - New York NY, US
Dritan Suljoti - New York NY, US
Shing Franky Sze - Hoboken NJ, US
Rigo Dillon - Berkeley CA, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06Q 30/00
Abstract:
A system for selecting and delivering content items includes a primary system and a secondary system. Each system includes a server and a datastore of content items that is accessible by the server. The primary system receives a request for a content item, selects an appropriate content item from the primary datastore, and sends a query containing information regarding the selected content item to the secondary system. The secondary system receives the query, searches the secondary datastore, and determines whether to deliver the content item contained in the query, another content item, a default content item, or a pass-back to the requester.