Inventors:
William McDonald - Philadelphia PA, US
Thomas Adler - Norwich VT, US
Stephen Lawe - Etna NH, US
Wendy Welles - Ellicott City MD, US
Michael McCoy - Columbia MD, US
International Classification:
G06F 17/30
Abstract:
Methods, systems and programs for estimating exposure to outdoor advertising are provided. In certain embodiments, exposure data is produced based on respondent data and traffic data. In certain embodiments, exposure data is produced based on outdoor inventory data and traffic data.