Inventors:
Jonathan Michael KRAFCIK - Los Gatos CA, US
Oren Eli ZAMIR - Los Gatos CA, US
Ting LIU - Sunnyvale CA, US
Ching LAW - Hong Kong, CN
Wei YE - San Jose CA, US
International Classification:
G06Q 30/02
US Classification:
705 1454, 705 1466, 705 1453
Abstract:
Systems, apparatus, and methods allow for revenue sharing between data providers and web page publishers. In one aspect, a computer-implemented method includes: receiving a request for alternative content based on a request for content; receiving user identifier data from at least one data provider; selecting at least one first alternative content from a first pool of alternative content that is contextually related to the requested content; determining a first cost of the at least one first alternative content; selecting, by at least one processing circuit, at least one second alternative content from the first pool, and from the second pool of alternative content that is related to the user identifier data; determining a second cost of the at least one second alternative content; and determining a pricing value of the user identifier data based on a difference between the second and the first costs.