STEVEN ANDREW SASLOW
Pilots at Hunters Farm Rd, Henryville, PA
License number
Pennsylvania A4071611
Issued Date
Jul 2015
Expiration Date
Jul 2017
Category
Airmen
Type
Authorized Aircraft Instructor
Address
Address
310 Hunters Farm Rd, Henryville, PA 18332
Professional information
Apparatus, Systems And Methods For Broadcast Advertising Stewardship
US Patent:
2007003, Feb 15, 2007
Filed:
Aug 8, 2006
Appl. No.:
11/501668
Inventors:
Steven Saslow - Henryville PA, US
Dean Angelico - Carlsbad CA, US
Robert Bagnall - San Diego CA, US
Harold Geller - Edison NJ, US
Cherri Klueck - La Mesa CA, US
Dean Angelico - Carlsbad CA, US
Robert Bagnall - San Diego CA, US
Harold Geller - Edison NJ, US
Cherri Klueck - La Mesa CA, US
Assignee:
Verance Corporation - San Diego CA
International Classification:
H04H 9/00, H04N 7/16
US Classification:
725022000, 725019000, 725009000
Abstract:
The present invention provides interactive and automated methods and systems that facilitate the improved stewardship of broadcast advertising by all industry participants. The system employs data from multiple sources, such as agency media management systems; broadcaster inventory and sales management systems; agency and broadcaster traffic management systems; and the ConfirMedia® broadcast monitoring system developed by Verance Corporation; as well as from third-party industry data sources such as electronic program guides, broadcaster and market population data, and audience rating services, to allow the fulfillment of broadcast advertising agreements to be verified and accounted for, and for discrepancies between various data sources to be identified and resolved.