Position:
Interactive & Online Marketing at Asurion, Marketing & Growth Hacking at Freelancer/Consulting
Location:
Greater New York City Area
Work:
Asurion
- Bridgewater, NJ since Dec 2012
-
Interactive & Online Marketing
Freelancer/Consulting
- Greater NYC Area since Jul 2011
-
Marketing & Growth Hacking
UberTags
- New York, NY Dec 2011 - Dec 2012
-
Consultant - Marketing & Client Services
Federated Media
- New York, NY Feb 2010 - May 2011
-
Director, Online Analytics and Strategy
American Express
- New York, NY Sep 2008 - Feb 2010
-
Senior Manager, Charge Card Marketing (Business Gold Card)
American Express
- New York, NY Apr 2006 - Sep 2008
-
Senior Manager, Online Acquisition Marketing
American Express
- New York, NY Aug 2004 - Apr 2006
-
Manager, Interactive Marketing
AOL - America Online, Inc.
- Dulles, VA Jan 2004 - Aug 2004
-
Senior Marketing Manager - AOL Instant Messenger
Lycos.com.
- Waltham, MA Jul 2000 - Nov 2003
-
Product Marketing Manager - Broadband/Multimedia & Mobile
Lycos.com
- Williamstown/Waltham, MA Jul 1999 - Jul 2000
-
Brand Marketing Manager - Personal Publishing Products
DDB Needham
1996 - 1997
-
Sr. Media Planner
Ogilvy & Mather
1995 - 1996
-
Media Planner
Bozell Worldwide
1992 - 1995
-
Media Planner/Asst. Media Planner
Education:
Fordham University - Graduate School of Business Administration 1997 - 1999
Syracuse University - Maxwell School of Citizenship and Public Affairs 1987 - 1991
Chatham (NJ) High School
The Park School (Brookline, MA)
Skills:
Marketing Strategy, Strategic Partnerships, Online Advertising, Digital Marketing, Customer Acquisition, Marketing Management, Digital Media, Online Marketing, A/B testing, Predictive Modeling, Communications Strategy, Partner Management, Agency Relations, Agency Negotiations, Performance Testing, Multivariate Testing, Search Advertising, Organic Search, CSS, Advanced CSS, Website Development, Wordpress, Google Analytics, Omniture, Photoshop, Brand Communication, Media Planning, Media Buying, Product Management, Product Marketing, Usability Testing, Financial Analysis, Content Marketing, Negotiation, Integrated Marketing
Awards:
Chairman's Award for Innovation
American Express
As part of the core launch team for the 2007 Plum Card launch, I was part of the team awarded the American Express Chairman's Award for Innovation, one of the highest award honors within that organization.
My contribution to the launch included managing the full online strategy and launch for the Plum Card. Further, I also served as the Acquisition department point person, managing and coordinating cross functional channel communications and deadlines with the Plum Product Team.