Inventors:
Michelle M. Bonat - Half Moon Bay CA, US
Stephan A. DeRodeff - Groveland CA, US
International Classification:
G06Q 30/00, G06F 3/048, G06Q 10/00, G06Q 99/00
US Classification:
715765, 705 1413, 705 1416
Abstract:
In an aspect there is provided a method. The method may include generating, at a processor, a campaign including an offer and a referral, the offer and the referral included in a widget; and providing, at the processor, the widget including the offer and the referral to one or more media types including a social network. The method may also include creating campaigns through rules based interaction of target end-users, real time analytics (which may include the identification of influencers), and dynamic updates of in-flight campaigns. Related systems, methods, and articles of manufacture are also described.