Inventors:
John Anderson - Berkeley CA, US
Andrew P. Witkin - Oakland CA, US
Sharon Witkin - Oakland CA, US
Cameron Davies - Winter Garden FL, US
Anjali Dange - Orlando FL, US
Miguel Campo-Rembado - Orlando FL, US
Assignee:
Disney Enterprises, Inc. - Burbank CA
International Classification:
G06Q 30/02
Abstract:
In a networked system, a method and apparatus for measuring advertising effectiveness involves broadcasting an advertisement at a broadcast time, monitoring at least one social network or other online forum following the broadcast time, filtering social network traffic to identify messages, search engine queries to identify queries, or other traffic entries, that appear to be responsive to the broadcast advertisement, determining a time of initiation for at least a plurality of entries that appear to be responsive to the broadcast advertisement, and determining at least one demographic for at least the plurality of the entries that appear to be responsive to the broadcast advertisement.