Position:
Integrated Marketing Communications Consultant / Hispanic Marketing/Global-LATAM Specialist at TRG Communications
Industry:
Marketing and Advertising
Work:
TRG Communications
- Los Angeles, California / Miami, Florida. since 2009
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Integrated Marketing Communications Consultant / Hispanic Marketing/Global-LATAM Specialist
Grey Group / WPP / WING Latino Group
- Los Angeles, California. Oct 1990 - 2008
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Managing Director / Account Team Director
WPP/Mendoza, Dillon & Associates / UNIMAR
- Newport Beach, Orange County / Chicago, Illinois 1986 - 1990
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Senior Vice President Account Management
J. Walter Thompson
- Caracas, Venezuela 1980 - 1985
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Account Director
Leo Burnett
1979 - 1980
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Account Executive
Education:
Universidad Complutense de Madrid, Spain. Universidad Católica Andres Bello, CCS, Vzla. Bachelor.
Bachelor's degree, Marketing / Advertising.
Skills:
Account Management, Strategic Planning, Market Research, Branding & Identity, Creative Strategy, Creative Direction, Creative Solutions, Media Investment, Procurement Negotiations, Agency Compensation, Full P&L Responsibility, US Hispanic Market, Sales Promotion, Digital Marketing, Merchandising, Entertainment, Telecommunications, Healthcare, Energy, Food, Retail, Restaurants, Music Industry, Consumer Package Goods, Pharmaceutical Industry, Financial Services, Multicultural Marketing, New Business Development, Advertising, Integrated Marketing, P&L Management
Interests:
Business:
Marketing-Advertising. U.S. Hispanic Marketing Communications. Bi-Cultural Business Models. Ethnic/Multicultural Marketing. Global Brand Marketing. Digital Marketing. Strategic Music Marketing. Brand Music.
Personal:
Music Performance, Music/Digital Recording. Visual Arts. Drawing. Literature. History. Swimming. Travel.
Honor & Awards:
•Campaigns produced under his supervision have been recipient of creative and client business awards: The Clio, The Addy’s, New York Festival, Houston Film Festival, BP Business Awards, and others.
-Clients Won Under His Leadership Outside The GREY Network:
Alaska Airlines (US/Mexico), Payless Drugstores, Thrifty Drugs, Rite Aid, ARCO, AMPM, BP, Amoco Ultimate, Wild Bean Cafe, Longs Drugs, Well Fargo Bank, Castrol, Union Bank, American Express, MoneyMart, MundoCash, GTE/Verizon, Time Warner Cable, DIRECTV, Big Lots, Little Caesar, Daniel Freeman Catholic Hospital, California Highway Patrol. As TheRUIZGROUP: AT&T, Couche-Tard/Circle K Stores, Guitar Center, GSI, Ortu Traders/Bottle On Ice, others.
-Clients Won Within The GREY Network:
Edison International, Knudsen Sour Cream, Lucky Stores, California Department of Consumer Affairs (Energy Conservation), Quest Dex, Wellpoint, Blue Shield, Mervyn's, Pedigree, P&G US/Mexico), Bank of America, Roman Meal, BMW, others.
Languages:
Born in Havana, Cuba. Fluent in English and Spanish. Conversational French.