Position:
VP Direct-to-Consumer Marketing at Dancing Deer Baking Company
Industry:
Marketing and Advertising
Work:
Dancing Deer Baking Company
since Nov 2006
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VP Direct-to-Consumer Marketing
Grand Circle Travel
Jan 2005 - May 2006
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SVP Relationship Marketing
Retail Brand Alliance
Aug 1999 - Dec 2004
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VP Strategic Marketing
Luxottica Group
Aug 1995 - Aug 1999
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Director, Desktop Applications
Education:
California State University-Northridge 1980 - 1984
Skills:
Marketing Strategy, Integrated Marketing, Direct Marketing, Social Media Marketing, Forecasting, Lead Generation, Analytics, Multi-channel Marketing, E-commerce, CRM, Strategic Planning, Marketing, Advertising, Online Advertising, Database Marketing, Email Marketing, Segmentation
Honor & Awards:
-Speaker at Northwestern University symposium for direct marketing professionals, September 2003, on retail campaign ROI measurement with imperfect customer data capture
-Served on Optical Manufacturer's Association EDI task force in 1994 to establish industry standards for electronic order processing