SCOTT D ROSENBERG
Broker in Somerville, MA

License number
Massachusetts 147245
Issued Date
May 23, 2008
Expiration Date
Nov 24, 2010
Type
Broker
Address
Address
Somerville, MA 02143

Professional information

Scott Rosenberg Photo 1

One Click Web Records

US Patent:
2002008, Jul 4, 2002
Filed:
Oct 4, 2001
Appl. No.:
09/972424
Inventors:
Chris Matichuk - San Jose CA, US
Scott Rosenberg - Somerville MA, US
International Classification:
G06F015/173, G06F015/16
US Classification:
709/218000, 709/224000
Abstract:
A method, system, computer medium, and other embodiments for integrating unrelated web services with stand-alone media-based devices are provided. Users can access and control the media-based device conveniently with a web-browser through various portals on the Internet. In an embodiment directed to a single web session, users program the media-based device by clicking on one or more hyperlinks or hypertexts in the form of advertisements of upcoming broadcasts. The advertisements may be web-hosted or sponsored by web portals.


Scott Rosenberg Photo 2

Method And System For Dynamic Ad Placement

US Patent:
8571934, Oct 29, 2013
Filed:
Oct 15, 2001
Appl. No.:
09/978144
Inventors:
Scott A. Rosenberg - Somerville MA, US
Matthew H. Self - Redwood City CA, US
Assignee:
The DIRECTV Group, Inc. - El Segundo CA
International Classification:
G06Q 30/00
US Classification:
705 1461, 705 1449, 705 144
Abstract:
A system and method for placing ads on a client-side video replay system. The described embodiments of the present invention allow a client to make a determination of ad placement priority separately from the function of serving ads to a requesting application. A described dynamic ad placement engine reorders ads when the context of the system is changed to yield a next ad to be placed. Thus, at a later time, when an application sends an ad request, the dynamic ad placement engine can quickly respond with the ad to be placed. The ads also are preferably reordered after an ad is placed. Placement of ads is controlled in the described embodiment by interpreted rules for each ad.


Scott Rosenberg Photo 3

Advertisements In A Television Recordation System

US Patent:
8571933, Oct 29, 2013
Filed:
Dec 26, 2001
Appl. No.:
10/033401
Inventors:
Scott Rosenberg - Somerville MA, US
Assignee:
The DIRECTV Group, Inc. - El Segundo CA
International Classification:
G06Q 30/00
US Classification:
705 1458, 705 1461, 705 144
Abstract:
The present invention discloses a method and system for types of ad placement opportunities in a digital video stream. The described embodiments of the invention increases ad placement opportunities to a targeted audience by using real-time ad placement during mode changes in a dynamic digital medium such as a digital video recorder. Various embodiments also allow various types of temporal overlapping and composite display techniques for viewing ads and video content.


Scott Rosenberg Photo 4

Method And System For Pause Ads

US Patent:
8078493, Dec 13, 2011
Filed:
Oct 15, 2001
Appl. No.:
09/978170
Inventors:
Scott A. Rosenberg - Somerville MA, US
Matthew H. Self - Redwood City CA, US
Assignee:
The DIRECTV Group, Inc. - El Segundo CA
International Classification:
G06Q 30/00
US Classification:
705 144, 725 32
Abstract:
A system and method for displaying ads on a client-side video replay system during a pause mode. The method may comprise determining that the video replay system should enter a pause mode, obtaining an ad, and displaying the ad on a display of the video replay system during the pause mode. Determining that the system should enter pause mode may include detecting that a user has pressed a pause button located on a remote control or a display screen. The system may comprise a display, a processor, memory, and software applications configured to (i) determine that the system should enter a pause mode, (ii) obtain an ad, and (iii) display the ad on the display.


Scott Rosenberg Photo 5

Method And System For Pause Ads

US Patent:
2012007, Mar 22, 2012
Filed:
Nov 29, 2011
Appl. No.:
13/305782
Inventors:
Scott A. Rosenberg - Somerville MA, US
Matthew H. Self - Redwood City CA, US
Assignee:
THE DIRECTV GROUP, INC. - El Segundo CA
International Classification:
G06Q 30/02, H04N 21/20
US Classification:
725104, 705 144
Abstract:
A system and method for placing ads on a client-side video replay system during a pause mode.