Position:
VP of Digital at Deseret Book
Location:
Greater Salt Lake City Area
Work:
Deseret Book
- Greater Salt Lake City Area since Sep 2009
-
VP of Digital
Blockbuster
Apr 2007 - Sep 2009
-
Director of Online Product Management
Bain & Company
Aug 2005 - Apr 2007
-
Consultant
Yahoo!
- Sunnyvale, CA Sep 2001 - Jun 2003
-
Product Manager
Vividence
Oct 1999 - Sep 2001
-
Senior Consultant
Ernst & Young LLP
Aug 1998 - Oct 1999
-
Consultant
Novations Group, Inc.
1997 - 1998
-
Research Analyst
Apple Computer
May 1993 - Aug 1993
-
QA Tester, Apple Online Services
Education:
University of Pennsylvania - The Wharton School 2003 - 2005
MBA, Strategic Management
Brigham Young University 1992 - 1998
BA, Economics
Skills:
Web Analytics, Ebooks, Digital Media, Digital Strategy, Monetization, Subscription Sales, Customer Experience, Customer Retention, Customer Acquisition, Mobile Applications, Conversion Optimization, A/B testing, Executive Management, Sales Funnel Optimization, Email Marketing, Website Monetization, Marketing Strategy, CRM, Lifetime Value, Social Media, Product Management, E-commerce, Strategy, User Experience, Online Marketing, Digital Marketing, SEO