DR. ROBERT THOMAS KNIGHT, M.D.
Neurology in Berkeley, CA

2013030, Nov 14, 2013

Jul 18, 2013

13/945357

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

G06Q 30/02

705 729

Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing magnetoencephalographic response data from subjects exposed to media. An example method includes identifying a degree of phase synchrony between a first pattern of oscillation in a first frequency band and a second pattern of oscillation in a second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment. In the example method, the magnetoencephalographic response data comprises the first frequency band and the second frequency band. In addition, the example method includes determining an effectiveness of the advertisement or entertainment based on the degree of phase synchrony

2012028, Nov 8, 2012

Nov 3, 2011

13/288571

Anantha Pradeep - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US
Robert T. Knight - Berkeley CA, US

G06Q 30/02

705 1441

Example methods, systems and tangible machine readable instructions for social network and location based advocacy with neurological feedback are disclosed. An example the method includes detecting a location of a consumer and identifying an advocate in a social network of the consumer. The advocate being a person connected with the consumer in the social network. The example method also includes selecting advocacy material based on the location and the advocate. In addition, the example method includes obtaining neuro-response data from the consumer while or after the consumer is exposed to the advocacy material and determining an effectiveness of the advocacy material based on the neuro-response data.

8464288, Jun 11, 2013

Jan 21, 2009

12/357322

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

H04N 7/025, H04N 7/10

725 32, 725 34

A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc. , media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements.

2012030, Nov 29, 2012

Aug 9, 2012

13/570946

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

H04N 5/93

386343, 386E05028

Methods and apparatus for providing video with embedded media are disclosed. An example method includes dividing an image comprising a number of pixels into a number of portions, each portion including less than all of the pixels of the image, and blending respective ones of the portions with different video frames of a stream of video frames comprising a host presentation, wherein the media reaches a discernibility threshold when the host presentation is played at an accelerated rate.

2012013, May 24, 2012

Nov 23, 2011

13/304234

Anantha Pradeep - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US
Robert T. Knight - Berkeley CA, US

G06Q 30/02

705 1441

Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes analyzing neuro-response data from a panelist exposed to media to determine a first score representative of an attention level of the panelist, a second score representative of an emotional engagement of the panelist, and a third score representative of memory activity of the panelist. In addition, the example method includes calculating a persuasion metric, a novelty metric and an awareness metric based on the first, second and third scores.

2012010, May 3, 2012

Oct 27, 2010

12/913102

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

NEUROFOCUS, INC. - Berkeley CA

A61B 5/0476

600544

Efficient and effective mechanisms for collecting neuro-response data are provided to allow assessment of post-purchase products, services, offerings, and experiences. In some examples, a neuro-response data collection mechanism such as a portable electroencephalography (EEG) headset is used to collect neuro-response data from a consumer exposed to a product in a post-purchase state. Post-purchase assessments may be made at particular times after a purchase transaction. A post-purchase assessment may be compared to a pre-purchase assessment. The assessments can be used to enhance product packaging, modify service components, improve sustained experiences, change consumer behavior, etc.

2011027, Nov 10, 2011

May 10, 2011

13/104840

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US
Thomas Robbins - Berkeley CA, US

NEUROFOCUS, INC. - Berkeley CA

G06Q 30/00

705319

Users in a social networking environment are matched with subjects of advocacy, such as products, services, offers, candidates, etc., by evaluating user profile characteristic information. The user may provide advocacy materials and an advocacy system may also generate advocacy materials that may be incorporated with the user's own testimonials. The advocacy materials are distributed using social network channels. A remuneration tracking system monitors distribution of the advocacy materials and analyzes metrics to determine the effectiveness of the distribution. In some examples, the renumeration tracking system monitors redistribution of the advocacy materials, purchase or selection of an offer upon viewing the advocacy materials, and/or commenting or positively valuing the advocacy materials.

2014005, Feb 20, 2014

Dec 27, 2012

13/728900

Yakob Badower - Frankfurt am Main, DE
Ramachandran Gurumoorthy - Berkeley CA, US
Anantha K. Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US

A61B 5/0478, A61B 5/00, A61B 5/04

600383

Example devices are disclosed herein that include a first elongated band coupled to a first housing to be located on a first side of a head of a subject and a second housing to be located near a second side of the head of the subject, the first elongated band comprising a first set of electrodes. The example device also includes a second elongated band coupled to the first housing and to the second housing, the second elongated band comprising a second set of electrodes. In addition, the device includes a third elongated band coupled to the first housing and to the second housing, the third elongated band comprising a third set of electrodes.

8392251, Mar 5, 2013

Aug 9, 2010

12/853213

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

G06Q 30/00

705 1441, 705 1449, 705 1458, 705 1464, 705 1466

A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.

8392250, Mar 5, 2013

Aug 9, 2010

12/853197

Anantha Pradeep - Berkeley CA, US
Robert T. Knight - Berkeley CA, US
Ramachandran Gurumoorthy - Berkeley CA, US
Dev Ratnakar - Berkeley CA, US

The Nielsen Company (US), LLC - Schaumburg IL

G06Q 30/00

705 1441

A system presents stimulus materials such as products, product packages, displays, services, offerings, etc. , in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.