DR. ROBERT LLOYD FORTUNE, M.D.
Radiology at Thompson Peak Pkwy, Scottsdale, AZ

2006024, Nov 9, 2006

Jun 12, 2006

11/423703

Robert Fortune - Scottsdale AZ, US

B42D 15/00

283072000

A polylaminated, waterproof, thermally-sensitive label has a waterproof base that is adhesive on its outer surface and printable on its inner surface; an advertising image printed on the inner surface; a printable covering that overlays the advertising image; a layer of thermochromic ink on the printable covering such that the thermochromic ink is opaque at room temperature but is translucent at increased temperature; and a waterproof layer designed to overlay and protect the thermochromic ink. The labels are designed to fit within the confines of a urinal and to act as a target for the user. The labels are easily applied and removed and are intended for use in moist or wet environments. Also disclosed is a method of advertising. The method includes providing a label comprising a plastic layer that is adhesive on one surface and printable on its second surface; an advertising image or slogan printed on the second surface, a printable covering that overlays the advertising image, a layer of thermochromic ink such that the thermochromic ink is opaque at room temperature but is translucent at increased temperature, and a waterproof layer designed to overlay the thermochromic ink; placing the label on exercise equipment or on food boxes, where its display can change with the desired temperature; and replacing the label periodically to coincide with new promotional messages.

2006023, Oct 19, 2006

Jul 5, 2005

11/175107

Robert Fortune - Scottsdale AZ, US
Scott Fergus - Santa Ana CA, US

B42D 15/00

283072000

A polylaminated, waterproof, thermally-sensitive decal has a waterproof base that is adhesive on its outer surface and printable on its inner surface; an advertising image printed on the inner surface; a printable covering that overlays the advertising image; a layer of thermochromic ink on the printable covering such that the thermochromic ink is opaque at room temperature but is translucent at increased temperature; and a waterproof layer designed to overlay and protect the thermochromic ink in a moist or wet environment. The decals are designed to fit within the confines of a urinal and to act as a target for the user. The decals are easily applied and removed and are intended for use in moist or wet environments. Also disclosed is a method of advertising. The method includes providing a decal comprising a plastic layer that is adhesive on one surface and printable on its second surface; an advertising image or slogan printed on the second surface, a printable covering that overlays the advertising image, a layer of thermochromic ink such that the thermochromic ink is opaque at room temperature but is translucent at increased temperature in a moist or environment, and a waterproof layer designed to overlay the thermochromic ink; placing the decal in a urinal at a height above the fluid level, but near the fluid level for the higher-temperature urine to contact the decal; and replacing the decal periodically to coincide with new advertising campaigns.