ROBERT CHARLES LEWIS
Pilots at Maya Linda Rd, San Diego, CA

2009019, Aug 6, 2009

Jan 28, 2009

12/361438

Robert C. LEWIS - San Diego CA, US
Giridhar D. MANDYAM - San Diego CA, US

G06Q 30/00, G06Q 90/00, H04W 4/12

705 14, 455466

An end-to-end mobile advertising system characterizes user behavior with regard to a mobile communication device in order to select micro-targeted advertisements. In particular, “keyword” usage in mobile applications can serve as a basis or augment a user behavioral profile. The types of keywords monitored address the particular user interface limitations and uses of a mobile communication device, such as dialed telephone messages, applets, or triglets downloaded, RSS feeds selected, and search terms or navigation links used in a wireless WAP. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior.

2009019, Aug 6, 2009

Jan 28, 2009

12/361380

Robert C. LEWIS - San Diego CA, US
Giridhar D. MANDYAM - San Diego CA, US
Anthony M. SHEEHAN - Hove Sussex, GB
Martin C. DICKENS - Warmington, GB

H04W 4/00

4554142

An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a mobile communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. A condition of schedule for a timed coupon advertisement campaign is supported. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior (e.g., does not go to a competitor as forecasted, does go to a location of the advertiser, calls the advertiser, clips the advertisement for future reference, etc.). The marketplace platform secures user identification for privacy reasons from advertising entities that provide the advertisements.

2010000, Jan 7, 2010

May 21, 2009

12/470476

Chand MEHTA - Santa Clara CA, US
Robert C. LEWIS - San Diego CA, US

G06Q 30/00, G01S 1/00

705 1466, 3423571

Implementations relate to systems and methods for generating a user profile based on periodic location fixes. A cellular telephone or other mobile device captures location information via GPS or other capability. A location history can be generated from accumulated location fixes. The location history is then analyzed to detect the user's travel and dwell patterns. That information can be combined with business classification (e.g., SIC, etc.) or Point of Interest (POI) databases to identify a user's likely home, work, or other locations based on dwell-times, time of day, and other parameters. The user's age and gender can potentially be inferred based on types of locations visited, such as school locations. The user profile can be correlated with market segmentation databases to generate a marketing rating, such as a Nielsen or Claritas rating. Advertising, media, or other content can then be tailored to the user's individual location and demographic profiles.

2009019, Aug 6, 2009

Jan 28, 2009

12/361423

Robert C. LEWIS - San Diego CA, US
Giridhar D. MANDYAM - San Diego CA, US

H04W 24/00, G06Q 30/00

4554561, 705 14

A public advertisement display (e.g., billboard) is dynamically adjusted for advertising content in response to characterizing a viewing population. At least a subset of the viewing population carries a wireless networked device that can be associated with a user's identity as well as a location of the user. A user profile is developed based on behavior, collected demographic data, web browsing through other devices, etc. Advertising campaigns have royalty values based on the number of viewers of a particular characterization. Optimization of the royalty is dynamically determined based on determining a number of viewers and a characterization of at least a portion of the viewers. A targeted advertising campaign of reach-frequency-time per viewer can be satisfied at least in part by tracking these views for identified users. A marketplace platform depersonalizes tracking and royalty reports to advertisers to protect the users and encourage their participation in the tracking.