RACHEL A POWER
Broker in Boston, MA

License number
Massachusetts 9064105
Issued Date
Apr 16, 2004
Expiration Date
Feb 28, 2011
Type
Salesperson
Address
Address
Boston, MA 02130
LicenseFiles verified this license of Nov 25, 2016 at the Mass.gov - Consumer Affairs and Business Regulation.

Professional information

Rachel Power Photo 1

Innovation &Amp; Brand Strategy Consultant At Brand_Hounds
Position:
Innovation & Brand Strategy Consultant at brand_hounds
Location:
Greater Boston Area
Industry:
Think Tanks
Work:
brand_hounds - Greater Boston Area since May 2012 - Innovation & Brand Strategy Consultant Mortar - San Francisco, CA Jan 2012 - Apr 2012 - Director Level Brand Planning Consultant Hornall Anderson - Greater Seattle Area Jun 2010 - Dec 2011 - Director, Integrated Brand Strategy brand_hounds - Greater Boston Area Dec 2008 - Jun 2010 - Innovation Strategy Consultant Espresso - Brand Infiltration Oct 2009 - Mar 2010 - Digital Strategy Consultant Taproot Foundation - Greater Boston Area Oct 2008 - Jan 2009 - Volunteer Brand Strategist Greenberg Brand Strategy - San Francisco Bay Area & Boston Oct 2007 - Nov 2008 - Director, Brand Strategy McClain Finlon Advertising May 2007 - Sep 2007 - Brand Planning Consultant Digitas Sep 2006 - May 2007 - VP/Director Account Planning Mullen Dec 2005 - Sep 2006 - Senior Brand Planner Jack Morton Worldwide - Greater Boston Area May 2005 - Oct 2005 - Brand Strategy Consultant Harvard Business School - Greater Boston Area Jun 2003 - Jun 2005 - Research Associate - ZMET researcher
Education:
Boston University 1988 - 1990
M.S., Photojournalism Boston College 1983 - 1987
BA, English
Skills:
Upstream Innovation, Experiential Branding, Entrepreneurship, Consumer Insights, Storytelling, Brand Development, Brand Architecture, Identity, Global Brand Positioning, Visual Media Production, Social Media Marketing, Digital Strategy, Linkedin Evangelist, Focus Groups, Experiential Marketing, Experience Design, Ethnography, Digital Marketing, Advertising, Relationship Marketing, Marketing Strategy, Customer Insight
Interests:
ZMET, Ethnography, Product Development, Innovation, Design, UX, Social Media, Persona Development for Digital Design

Rachel Power Photo 2

Rachel Power - Boston, MA
Work:
d50 Media
CREATIVE STRATEGIST & LEAD COPYWRITER STRATEGY & CREATIVE CONSULTANT - Boston, MA Hornall Anderson Design - Seattle, WA
DIRECTOR, INTEGRATED BRAND STRATEGY ESPRESSO - Boston, MA
DIGITAL STRATEGY CONSULTANT Greenberg Brand Strategy - San Francisco Bay Area, CA
DIRECTOR, BRAND STRATEGY Digitas - Boston, MA
VP/DIRECTOR OF BRAND PLANNING Harvard Business School - Boston, MA
RESEARCH APPOINTMENT BRAND STRATEGY CONSULTANT - Boston, MA Visual Media Producer
Education:
BOSTON UNIVERSITY - Boston, MA
M.S. in English
Skills:
Copywriting, brand strategy, design strategy, persona writing, brand positioning, video production, qualitative research, workshop and focus group facilitation, content & campaign strategy, consumer behavior research, digital marketing, editorial direction, creative direction, social media marketing, acquisition marketing, lead generation, inbound marketing, thought leadership, website management and maintenance, digital marketing campaign optmization

Rachel Power Photo 3

Brand Strategist
Position:
VP/Director Account Planning at Digitas
Location:
Greater Boston Area
Industry:
Marketing and Advertising
Work:
Digitas since Sep 2006 - VP/Director Account Planning
Education:
Boston College 1983 - 1987
B.A., English Boston University
M.S., Photojournalism

Rachel Power Photo 4

Instructor At Strollerfit, Now With Baby Boot Camp
Location:
Greater Boston Area
Industry:
Health, Wellness and Fitness

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