Inventors:
Philip Goodman - Carlsbad CA, US
International Classification:
G06Q 30/00
Abstract:
The present invention relates to providing of media descriptions of objects on the Internet by providing alternative descriptions of those objects based on the user's reaction to the descriptions. More particularly, the present invention relates to the creation and maintenance of data and presentations based on the generation-based mindsets of users or consumers and the use of those models to aid in presenting targeted content. An object of this invention is to formally apply psychographic and generational research to marketing plans to create successful advertising messages and promotions to specific generation-based mindsets.