Inventors:
Kathleen Haggerty - Staten Island NY, US
Chao M. Yuan - Montclair NJ, US
Benedict O. Okoh - New York NY, US
Peter L. Williamson - New York NY, US
Assignee:
American Express Travel Related Services Company, Inc. - New York NY
International Classification:
G06Q 40/00
Abstract:
Share of Wallet (“SOW”) is a modeling approach that utilizes various data sources to provide outputs that describe a consumers spending capability, tradeline history including balance transfers, and balance information. These outputs can be appended to data profiles of customers and prospects and can be utilized to support decisions involving prospecting, new applicant evaluation, and customer management across the lifecycle. A SOW score focusing on a consumer's spending capability can be used in the same manner as a credit bureau score.