Inventors:
Jay S. Walker - Ridgefield CT, US
Geoffrey M. Gelman - Brooklyn NY, US
James A. Jorasch - New York NY, US
Peter Kim - Irvine CA, US
Timothy A. Palmer - Mountain View CA, US
Keith Bemer - Pittsburgh PA, US
Andrew P. Golden - Jamaica Plain MA, US
Scott B. Allison - Stamford CT, US
Assignee:
Walker Digital, LLC - Stamford CT
International Classification:
G06F 17/00
Abstract:
A method and apparatus for conducting a promotion and for distributing promotions to potential users provide a merchant or promotion organizer flexibility in the way they conduct the promotion as well as an ability to change one or more aspects of the promotion during the operation of the promotion. In accordance with one embodiment, such a promotion may provide for a game on a mobile device, wherein a locked outcome of the game may be unlocked using an unlock code. In one embodiment, a result of the locked outcome may correspond to an intra-game benefit.