PENG ZHANG, PHARM. D
Pharmacy at Highway 202, Tehachapi, CA

License number
California 75204
Category
Pharmacy
Type
Pharmacist
Address
Address 2
24900 Highway 202, Tehachapi, CA 93561
138 Avenue 23 N, Los Angeles, CA 90031
Phone
(661) 822-4402
(626) 586-8103

Professional information

Peng Zhang Photo 1

Predicting Visibility Of Content Items

US Patent:
2014001, Jan 16, 2014
Filed:
Jul 11, 2012
Appl. No.:
13/546978
Inventors:
Paul Schelte Albert Reitsma - Marina del Rey CA, US
Peng Zhang - Los Angeles CA, US
Assignee:
GOOGLE INC. - Mountain View CA
International Classification:
G06F 15/16, G06Q 30/02
US Classification:
705 1471, 709217, 705 1473
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.


Peng Zhang Photo 2

Web Page Ad Slot Identification

US Patent:
2013020, Aug 8, 2013
Filed:
Feb 8, 2012
Appl. No.:
13/369281
Inventors:
Peng ZHANG - Los Angeles CA, US
International Classification:
G06Q 30/02, G06F 17/30
US Classification:
705 1473
Abstract:
Systems and methods of identifying ad elements of web pages via a computer network are provided. A script configured to identify an ad slot on a web page can be obtained by at least one data processing system having an ad slot evaluation module. The script can be executed to obtain advertisement parameters of the ad slot and web page parameters of the ad slot and generate a unique identifier of the ad slot. The generated unique identifier is associated with a URL identifier of the web page. The data processing system evaluates at least one database to determine one of a presence and an absence of the historical ad slot data. The data processing system provides content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database.