Work:
Rexter
- Greater Los Angeles Area since Jul 2011
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VP Marketing
GIVIGIV
- Venice, CA Aug 2011 - Jan 2012
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VP Marketing (Consultant)
Ambitious Early-Stage Companies
- United States Sep 2002 - Jul 2011
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Marketing Strategy Consultant
Marketing M.O.
- Scottsdale, Arizona 2004 - 2009
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Co-Founder / VP of Marketing & Product Development
Arts & Business Council of Phoenix
- Scottsdale, AZ 2005 - 2008
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Nonprofit Consultant
Fine Frenzy Entertainment
- Los Angeles, CA Aug 2001 - Nov 2004
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Aspiring Indie Film Producer & Screenwriter
Imagitas (acquired by Pitney Bowes)
- Boston, MA Aug 1996 - Jul 2001
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Managing Director, New Media
ITI Marketing Services (acquired by APAC)
- New York, NY Aug 1995 - Jul 1996
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National Account Executive
Omaha Racers, Continental Basketball Association
- Omaha, NE Aug 1993 - Aug 1995
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Vice President & General Manager
Grand Rapids Hoops, Continental Basketball Association
Aug 1991 - Aug 1993
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Assistant General Manager / Director of Public Relations
Education:
UCLA Anderson School of Management 2009 - 2011
MBA with honors, Marketing & Entrepreneurship
Peking University 2011 - 2011
MBA coursework, Doing Business in China, Financial Analysis of Chinese Companies
Tel Aviv University 2010 - 2010
MBA coursework, Marketing: Building Customer Equity
University of Michigan 1987 - 1991
BA with Distinction, Economics, Communications
Skills:
Internet Entrepreneur, Marketing Strategy, Business Strategy, Web Applications, Managing Start-ups, Team Leadership, Business Model Innovation, Startup Marketing, Lean Startup, Brand Development, Customer Acquisition, Customer Retention, Customer Experience, Online Marketing, Social Media, SEM, SEO, SaaS, Market Analysis, Entrepreneurship, Sales Process, Start-ups, Executive Management, Financial Modeling, Creative Writing, Content Strategy, Creative Strategy, Cross-functional Team Leadership, Early-stage Startups, Start-up Consulting, Start-up Environment, Sales & Marketing Alignment, Strategic Marketing Consultancy, Brand Positioning Strategies, Presentation Development, Creativity, Public Speaking, Lean Methodology, Content Marketing, Marketing Analytics, Customer Focus, Bootstrapping, Performance Metrics, Management Consulting, Innovation