Inventors:
ENKAI ZHOU - BEIJING, CN
CHEN OUYANG - BEIJING, CN
MING FAN - REDMOND WA, US
XUEJIAN PAN - REDMOND WA, US
SINAN ZHAN - BEIJING, CN
JIANHUA HU - BEIJING, CN
Assignee:
MICROSOFT CORPORATION - REDMOND WA
International Classification:
G06Q 30/00
Abstract:
Methods, systems, and computer-readable media for simulating advertising auction results for a listing using auction data from auctions in which the listing previously participated. The simulation allows an advertiser to determine a bid price that would have resulted in a particular outcome. The simulation may be performed by rerunning auctions in which the listing participated by maintaining the characteristics of all other bids that actually participated in the auction while changing the bid price for the listing being simulated. The simulation may be repeated multiple times with different bid prices to create a distribution of auction results that correspond to various bid prices.