Inventors:
Michael King - La Jolla CA, US
Andreas Sheriff - Vista CA, US
Roy DiBenerdini - San Diego CA, US
International Classification:
G06Q 30/00, G07G 1/00
Abstract:
The present invention is directed to a system and method for serving questionnaire content within a banner ad, the system including a web server, a web browser that requests and receives a web page including the banner ad from the web server and a questionnaire server for serving the questionnaire content. The banner ad requests and receives a Flash program for displaying questionnaire content received from the questionnaire server, the questionnaire content comprising multi-page, dynamic questionnaire content that allows users to interact with the banner ad without clicking-through to the questionnaire.