Mark Steven Allen
General Contractor in San Juan Capistrano, CA
License number
Utah 7116682-0210
Issued Date
Oct 27, 2008
Category
Contractor
Type
Law/Rule Exam-Qualifier type not stated
Address
Address
San Juan Capistrano, CA
Professional information
Providing Conditional Advertising
US Patent:
2010009, Apr 15, 2010
Filed:
Jul 31, 2009
Appl. No.:
12/533872
Inventors:
Bobbi Denise Schuster - San Antonio TX, US
Matthew Ferry - Lake Forest CA, US
John Fulbright - Ogallala NE, US
Kohinoor Basu - Aliso Viejo CA, US
Steven M. Gable - San Antonio TX, US
David R. Murray - Windermere FL, US
Shaun Bruner - Bulverde TX, US
Joseph Kubon - San Antonio TX, US
Shawn Coffman - Ogallala NE, US
Jason Lee - Orlando FL, US
Mark R. Allen - Mission Viejo CA, US
Chris Perluss - Mission Viejo CA, US
Robert Gelb - Huntington Beach CA, US
Matthew Ferry - Lake Forest CA, US
John Fulbright - Ogallala NE, US
Kohinoor Basu - Aliso Viejo CA, US
Steven M. Gable - San Antonio TX, US
David R. Murray - Windermere FL, US
Shaun Bruner - Bulverde TX, US
Joseph Kubon - San Antonio TX, US
Shawn Coffman - Ogallala NE, US
Jason Lee - Orlando FL, US
Mark R. Allen - Mission Viejo CA, US
Chris Perluss - Mission Viejo CA, US
Robert Gelb - Huntington Beach CA, US
Assignee:
CLEAR CHANNEL MANGEMENT SERVICES, INC. - San Antonio TX
International Classification:
H04N 7/025
US Classification:
725 32
Abstract:
Advertisements can be paired based on their context to achieve increased advertising effectiveness that might not be able to be achieved without the pairing. The advertisements can be paired based on a user's preferred context, which includes an attribute of one of the advertisements. For example, a conditional advertisement can be paired with a scheduled advertisement based on an industry type, the length of the other advertisement, or some other characteristic. Each characteristic can be given a weight, to aid in pairing determinations. The effectiveness of the pairing can be tracked, and the context can be iteratively modified based on the measured effectiveness of the advertising campaign. Pairing can be performed without identifying other advertisers, even though weighting factors may take a sponsor's identity into account. Pairing can be constrained by a master schedule and by a maximum allowed number of conditional spots.