Inventors:
John MacLeod - Winnetka IL, US
Lumumba Mbekeani - Oak Park IL, US
Howard Hayes - Glencoe IL, US
International Classification:
H04B 1/18
Abstract:
A technique of providing advertisements in a traffic message is provided that obtains () traffic data having a traffic condition of a location description on a road network. A location reference code associated with the location description assigned by a traffic message supplier and an advertising reference code associated with the location reference code are assessed (), (), followed by a determination () as to whether the advertising reference code is present. If so, a traffic message having the location reference code and the advertising reference code is generated ().