Industry:
Marketing and Advertising
Work:
U&Co
- West Coast Office Jul 2009 - May 2013
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Creative Director/Account Executive
Givaudan
- Geneva Area, Switzerland Feb 2004 - Jul 2009
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Brand Consultant
Givaudan
- Greater New York City Area 2001 - 2004
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VP, Brand & ECommerce
Givaudan
- New York City 1992 - 2000
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VP, Marketing PR & Trend Forecasting
IFF
- New York City 1986 - 1991
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Director Mktg & New Products & Concepts
Wharton Externship
- New York City 1984 - 1986
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Fashion Executive Training Program
Education:
University of Pennsylvania - The Wharton School 1980 - 1984
Skills:
Creative Direction, Fragrance, Brand Development, Trend Forecasting, Logo Scents for Brands, Perfumery Creative Briefs, Press Kit Development, Innovation Commercialization, Luxury Brand Marketing, Award winning collateral, Branding & Identity, Youth Culture Expert, Scents for Hotels, Fragrance Licensing, Scent for Events, Technology Branding, Scents for Beauty Brands, Scents for Candle Brands
Honor & Awards:
Press :
New York Times/Style Section: "Catching A Whiff of the Future"
LA Times: "Nose Job"
Women Outside Magazine: “Peel Here to Experience the Summit"
FIFI Award ( Fragrance Foundation) : GivaudanAccess.com Breakthrough Technological Innovation of the Year
Design Awards: AIGA West Coast Region/Las Vegas Market-For GivaudanAccess Brand & Collateral
“Lori Smith, received the first ever Client Award. “The judges were so impressed with Givaudan’s strong cohesive look, they felt other clients and designers should take notice,” said Victor Rodriguez, AIGA President, regarding why the judges bestowed this special award.”
Publication: " The Scents of Time" Metropolitan Museum Of Art