Position:
Senior Vice President of Sales and Marketing at Pixorial, Member of the Board of Trustees at Denver Botanic Gardens
Industry:
Marketing and Advertising
Work:
Pixorial
- Englewood, CO since Jan 2012
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Senior Vice President of Sales and Marketing
Denver Botanic Gardens
- Denver, CO since Jan 2010
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Member of the Board of Trustees
Bellco Credit Union
Nov 2005 - Aug 2011
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Director of Marketing
Pitch Hut Communications
- San Rafael, CA and Denver, CO Jun 2001 - Oct 2005
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Co-Founder; Vice President, Marketing and Operations
Microsoft
- Denver, CO Aug 2004 - Jun 2005
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Senior Enterprise Marketing Specialist
MarketingSherpa
Feb 2003 - Aug 2003
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Managing Editor, Reports
SealedMedia
- San Francisco, CA and Buckinghamshire, UK Jun 2000 - Jun 2001
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Director of Marketing Communications
Microsoft Corporation
- Redmond, WA Mar 1997 - Jul 2000
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Lead Program Manager
ConnectSoft Inc.
- Bellevue, WA Dec 1994 - Mar 1997
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Director of Retail Marketing
FlightLine Films/Higgins Synthetic Realities, Inc.
- San Rafael, CA Jan 1985 - Sep 1994
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Partner and Vice President, Operations
Dolby Laboratories
- San Francisco, CA Sep 1985 - May 1989
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Administion Purchasing Agent
Primo Angeli Inc.
- San Francisco, CA Aug 1983 - Sep 1985
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Marketing Assistant
Education:
Colorado State University
Academy of Art University
Mercy High School San Francisco
Guerrilla Marketing International
Skills:
Marketing Strategy, Online Video, Public Speaking, Technology Commercialization, Brand Awareness, Video Production, Online Marketing, New Business Development, online video, Marketing Communications, Viral Video, product marketing, Change Management, Vendor Management, vendor relations, Social Media Marketing, Corporate Communications, Public Relations, Crisis Communications, Speech Writing, Executive Management, Coaching Staff, Executive Communications, Operations Management, Sales Management, International Marketing, Virtual Teams, Brand Development, Corporate Events, Trade Show Planning, Exhibit Design, Marketing Operations, Cross-functional Team Leadership, Organizational Leadership, Publicity, Graphic Design, Social Media Outreach, Email Marketing, YouTube, Project Portfolio Management, Website Development, Search Advertising, Viral Marketing, Visual Communication, Online Advertising, Web Video, Product Marketing, Integrated Marketing, Mobile Marketing, Commercialization
Interests:
Business: evaluating new tech tools and strategies, connecting people, campaign strategy, taking new ideas from inception to completion,helping people improve their PowerPoint presentations, increasing knowledge of technology management best practices.
Personal: Community Supported Agriculture programs, xeriscape gardening, writing short stories and novels, collecting landscapes by American painter Robert Wood, supporting the Dumb Friends League and playing with my Irish Wolfhound and other pets, visiting hot springs, swimming and water aerobics, and of course spending time with my two young-adult daughters and my wonderful and talented husband.
Honor & Awards:
South Denver Metro Chamber: Nominee, 2013 Emerging Company of the Year
Colorado Technology Association: Apex Award Winner, Technology Project of the Year 2012
Nominee, Brian Vogt Community Service Award 2011
American Marketing Association – Colorado PEAK Awards 2010
1 Gold, 3 Silver Awards
Credit Union Executive Society 2008 Awards
3 Awards
Credit Union National Association 2008 & 2010 Diamond Awards
BEST OF SHOW for Best Use of Art
Diamond: OUTDOOR, POINT OF SALE & STATEMENT STUFFER
Merit: PRINT AD (SINGLE & SERIES); RADIO AD (SINGLE & SERIES); OUTDOOR; YOUTH MARKETING; MEMBERSHIP PACKETS/BROCHURES
Marketing Association of Credit Unions 2008 Awards
MACQUEE AWARD (top honors) – Finalist
Gold: COMPLETE CAMPAIGN; RADIO AD, SINGLE; OUTDOOR
Silver: BROCHURE
Credit Union National Association 2007 Diamond Awards
BEST OF SHOW for Best Use of Humor
Diamond: POINT OF SALE
Merit: COMPLETE CAMPAIGN, TELEVISION
Complete list on my web site www.laurahiggins.com
Certifications:
Google AdWords Professional, Google Inc.
Guerrilla Marketing Business Coach, Guerrilla Marketing International