Position:
Senior Vice President Consulting Services at Nielsen
Work:
Nielsen
since Aug 2011
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Senior Vice President Consulting Services
Marketing Analytics, Inc.
Jan 2009 - Dec 2009
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VP, Cross-Industry Analytics
Marketing Analytics, Inc.
Jan 2007 - Dec 2008
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VP, Business Development
Marketing Analytics, Inc.
Feb 2003 - Dec 2006
-
Director/VP, Analytics Consulting
Net Perceptions
Apr 2000 - Jan 2002
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Director, Business Applications
Reliant Energy
May 1999 - Mar 2000
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Director, Database Marketing
The Minute Maid Company
Jan 1994 - Apr 1999
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Director, Marketing Science
Kraft Foods
Jun 1992 - Jan 1994
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Modeling/Forecasting Consultant
Leo Burnett
Jul 1985 - May 1992
-
Research Manager
Education:
Northwestern University 1988 - 1990
MA, History
The Ohio State University 1984 - 1985
MA, Economics
Indiana University Bloomington 1983 - 1984
The Ohio State University 1979 - 1983
BA, Russian Studies
Skills:
Data Mining, SAS, Demand Forecasting, STAT, Analytics, Marketing Analytics, ROMI, Predictive Analytics, Segmentation, Customer Insight, Database Marketing