Inventors:
Kenneth D. Fullett - Naperville IL, US
Pankaj Shroff - Nashua NH, US
Assignee:
TELLABS OPERATIONS, INC. - Naperville IL
International Classification:
H04N 21/24
Abstract:
A procedure for selecting targeted content, and a computer program, apparatus, and system that operate in accordance with the procedure. The procedure includes monitoring a user's activity in a first type of provided service, and selecting content from a second type of provided service, based on the monitoring. In one example the first type of provided service is a data service, the second type of provided service is a video service, and the user's activity includes web browsing. Also in one example, the content includes advertising content, such as in video form, and such content is selected based on a user interest profile generated based on the user's activity.