Position:
Director, Social Media & Commerce at PETCO Animal Supplies, Inc.
Work:
PETCO Animal Supplies, Inc.
- Greater San Diego Area since Jun 2011
-
Director, Social Media & Commerce
Microsoft
- Bellevue, WA Jan 2011 - Jun 2011
-
Bing Digital Campaigns Lead
Microsoft: Bing
- Bellevue, WA Jan 2010 - Jun 2011
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Social Media Integrations & Campaigns
Microsoft
- Bellevue, WA Jun 2010 - Jan 2011
-
Cause Initiatives
HL2
Jan 2008 - Aug 2010
-
Marketing Strategy Director
MindTouch, Inc.
Oct 2009 - Feb 2010
-
Analytics, Web & Community Experience
HL2
Jan 2008 - Oct 2009
-
Marketing Strategy Director
Superior Access Insurance Services
Feb 2007 - Nov 2007
-
Online Marketing & Brand Director
Crisp Brand Agency
2006 - 2007
-
Consultant, Copywriter
Lightning Brains
Jun 2004 - Dec 2006
-
Owner
Interliance, LLC
2003 - 2006
-
Marketing & PR Director
2Advanced Studios, LLC
Feb 2004 - Jun 2004
-
Business Development Manager
e-marcom
Feb 1999 - Jun 2001
-
Senior Project Coordinator
Education:
University of Missouri-Columbia 1995 - 1998
Skills:
Social Media, Social Media Marketing, Integrated Marketing, Mobile, Digital Strategy, Facebook, Creative Development, Marketing Strategy, Digital Marketing, Email Marketing, Competitive Analysis, E-commerce, Advertising, SEO, Mobile Marketing, Account Management, Online Marketing, User Experience, Marketing Communications, Digital Media, Public Relations, Strategic Planning, SEM, PPC, Product Marketing, Product Development, Strategic Partnerships, Online Advertising, Social Networking, Brand Development, Web Analytics, Analytics, Budget Management, Content Strategy, Promotions, Team Management, Product Management, Market Research, Cross-functional Team Leadership, Media Planning, Business Strategy, New Business Development, Creative Direction, Customer Relations, Google Analytics, Interactive Marketing, New Media, Copywriting, Social Media Measurement, Brand Management
Honor & Awards:
Halo Award for Bing cause campaign, Our School Needs http://www.causemarketingforum.com/site/apps/nlnet /content2.aspx?c=bkLUKcOTLkK4E&b=6431039&ct=10863605
Inducted in Marketing Sherpa's Viral Marketing Hall of Fame for social campaign created for client, MSFT HealthVault: http://www.marketingsherpa.com/viralawards2009/3.html
Gold Addy for Angry Birds product integration
Marketing Sherpa's Viral Marketing Hall of Fame for e-marcom.com ('04)
Awards:
Gold Addy Award Digital Advertising
San Diego Ad Club
http://addywinners.sandiegoadclub.com/2013/02/25/woof-wednesday/
Silver Addy's for Multiple Petco Projects
San Diego Ad Club
http://addywinners.sandiegoadclub.com/2013/02/25/national-adoption-reunion/
http://addywinners.sandiegoadclub.com/2013/02/25/everything-under-the-sun-summer-campaign/
http://addywinners.sandiegoadclub.com/2013/02/25/millionth-fan-campaign/
http://addywinners.sandiegoadclub.com/2013/02/25/pals-rewards-push/
Bronze Addy's for Petco
San Diego Ad Club
http://addywinners.sandiegoadclub.com/2013/02/25/pet-cancer-awareness/
http://addywinners.sandiegoadclub.com/2013/02/25/caturday-what-is-love/
http://addywinners.sandiegoadclub.com/2013/02/25/pawgram-by-petco/