KALYANARAMAN VAIDYANATHAN
Engineering in Arlington, MA

License number
Massachusetts 16380
Issued Date
Mar 28, 1996
Type
Engineer in Training
Address
Address
Arlington, MA 02174

Professional information

Kalyanaraman Vaidyanathan Photo 1

System And Method For Campaign Planning

US Patent:
6560502, May 6, 2003
Filed:
Jun 28, 2001
Appl. No.:
09/895528
Inventors:
Vaidya N. Sundaram - Irving TX
Kalyanaraman Vaidyanathan - Arlington MA
Assignee:
i2 Technologies US, Inc. - Dallas TX
International Classification:
G05B 1942
US Classification:
700100, 700148
Abstract:
A system ( ) for campaign planning includes a memory ( ) operable to store at least two slab values ( ) for each of a plurality of slabs ( ). The slab values ( ) for a slab are associated with at least two properties of the slab ( ). The memory ( ) is also operable to store at least one preference value ( ) identifying a relative importance between the properties of the slabs ( ). The system ( ) also includes one or more processors ( ) collectively operable to generate a sort value ( ) for each of the slabs ( ). The sort value ( ) depends at least partially on the slab value ( ) associated with the slab ( ) and the preference value ( ). The processor ( ) is also operable to allocate the slabs ( ) to a plurality of rounds ( ) in a campaign ( ). The slabs ( ) are allocated in an order depending at least partially on the sort values ( ) associated with the slabs ( ).