JON D MORRIS
Pilots at 50 Ln, Gainesville, FL
License number
Florida A2684546
Issued Date
May 2015
Expiration Date
May 2017
Category
Airmen
Type
Authorized Aircraft Instructor
Address
Address
5206 NW 50Th Ln, Gainesville, FL 32653
Professional information
Dimensional Approach To Identifying Emotional Responses Using Functional Brain Imaging
US Patent:
8239000, Aug 7, 2012
Filed:
Mar 21, 2007
Appl. No.:
11/726663
Inventors:
Jon D. Morris - Gainesville FL, US
Yijun Liu - Gainesville FL, US
Yijun Liu - Gainesville FL, US
International Classification:
A61B 5/05
US Classification:
600410
Abstract:
The present invention concerns methods for evaluating the emotional response to stimuli, such as marketing communications. The present invention includes a method for correlating an emotional response to brain imaging data, a method identifying an emotional response to a stimulus, and a system for identifying an emotional response to a stimulus. The present invention can incorporate a psychological non-verbal measure, such as AdSAM®, and a neural-physiological measure, functional brain imaging, such as functional magnetic resonance imaging (fMRI), positron emission tomography (PET), or other functional brain imaging modality. For example, in marketing communication research, the emotional response data can be determined for such things as product concepts, advertising (concept and/or finished ads), product attributes, product benefits, brands, logos, tag lines, packaging, music, etc. The method of the invention can also be used to assess emotional response to different purchase options (e. g. , retail vs.
Method And Apparatus For Emotional Profiling
US Patent:
2008021, Sep 4, 2008
Filed:
Dec 28, 2007
Appl. No.:
11/966679
Inventors:
Jon Morris - Gainesville FL, US
International Classification:
G09B 19/00
US Classification:
434236
Abstract:
A method for emotional profiling comprises: obtaining, from plural respondents, non-verbal emotional response data, along with verbal responses; grouping the verbal responses according to the non-verbal emotional response data; and reporting the verbal and/or text-based responses by group. An apparatus for emotional profiling comprises: means for obtaining quantitative and/or qualitative emotional response data, along with verbal and/or text-based responses from participants; means for grouping response data and responses according to the quantitative and/or qualitative data; and means for reporting the verbal and/or text-based responses by group.