JOHN TAGGART DOWD
Pilots at Bierce Dr, Virginia Beach, VA

License number
Virginia A2429386
Issued Date
Mar 2017
Expiration Date
Sep 2017
Category
Airmen
Type
Authorized Aircraft Instructor
Address
Address
2141 Bierce Dr, Virginia Beach, VA 23454

Professional information

John Dowd Photo 1

System And Method For Advertising Goods And Services In Print Media

US Patent:
2010003, Feb 11, 2010
Filed:
Aug 10, 2009
Appl. No.:
12/538355
Inventors:
John J. Dowd - Virginia Beach VA, US
International Classification:
G06Q 30/00
US Classification:
705 1461, 705 1466
Abstract:
This disclosure describes a hyper-targeted print media advertising system and method that utilizes a relatively new printing technology known as variable data presses. The systems and methods described herein utilize an on-line self-service platform that allows advertisers to design, target, schedule and pay for advertisements in print media (e.g., newspapers) allowing the print media to service handle a far larger number of advertisements than normal since different readers can receive a different set of advertisements. Further, advertisers using the system and methods described herein will be able to target their ads much more precisely geographically, demographically and/or psycho-graphically that has been possible heretofore.