JOHN CHARLES ELLIS, M.D.
Osteopathic Medicine at Newbury Rd, Thousand Oaks, CA
License number
California G11400
Category
Osteopathic Medicine
Type
Cardiovascular Disease
Address
Address
1000 Newbury Rd SUITE 180, Thousand Oaks, CA 91320
Phone
(805) 480-2600
(805) 480-2677 (Fax)
(805) 480-2677 (Fax)
Professional information
John Charles Ellis, Thousand Oaks CA
Specialties:
Cardiologist
Address:
1000 Newbury Rd, Thousand Oaks, CA 91320
Education:
Northwestern University, Feinberg School of Medicine - Doctor of Medicine
VA Greater Los Angeles Healthcare System - Fellowship - Cardiology
VA Greater Los Angeles Healthcare System - Residency - Family Medicine
VA Greater Los Angeles Healthcare System - Fellowship - Cardiology
VA Greater Los Angeles Healthcare System - Residency - Family Medicine
Board certifications:
American Board of Internal Medicine Certification in Internal Medicine, American Board of Internal Medicine Sub-certificate in Cardiovascular Disease (Internal Medicine)
System And Method For Search Advertising
US Patent:
2006024, Nov 2, 2006
Filed:
Apr 27, 2005
Appl. No.:
11/116933
Inventors:
Sam Gendler - Santa Barbara CA, US
John Ellis - Westlake Village CA, US
Steve Chang - Los Vegas NV, US
Darren Davis - Los Angeles CA, US
John Ellis - Westlake Village CA, US
Steve Chang - Los Vegas NV, US
Darren Davis - Los Angeles CA, US
International Classification:
G06F 17/30
US Classification:
707001000
Abstract:
A system and method of optimizing pay-for-placement advertising is disclosed. The disclosed method includes the selection of a metric for evaluating the performance of a pay-for-placement advertisement or “listing,” and predicting the performance of the listing relative to said metric using a particular search term at a plurality of positions on a plurality of search engines. The method further includes predicting the anticipated cost and effectiveness for each position, search engine combination, and the setting of new bids or retention of old bids for listings based on said predictions. The disclosed method includes the use of historical data regarding the effectiveness of a particular listing or search term to predict future performance at different listing positions or on different search engines or contextual advertising services. The party placing the advertising can then compare the effectiveness of a listing across different search engines or contextual advertising services in order to optimize its advertising campaigns.