Position:
Director of Marketing at GTxcel, (Freelance identity) at Jill Baker Marketing (orig. R.O.P. Newspaper Marketing)
Industry:
Marketing and Advertising
Work:
GTxcel
- Southborough, MA since 2007
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Director of Marketing
Jill Baker Marketing (orig. R.O.P. Newspaper Marketing)
since 1995
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(Freelance identity)
JFL Media
2003 - 2007
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Marketing Director
United Way of Mass Bay
2002 - 2003
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B2B Marketing/writer
Community Newspaper Company
1990 - 1995
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Promotion Director
Boston Herald, Middlesex News
1978 - 1985
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Promotion Director
Education:
Boston University
BS Magna Cum Laude, Communications
Skills:
Direct Marketing, Copywriting, Lead Generation, Email Marketing, Publishing, Non-profits, Media Buying, Social Media, Marketing Communications, B2B, Web Content, Salesforce.com, Social Media Marketing, Advertising, Brochures, Mobile Devices, Multimedia, Entrepreneurship
Interests:
writing, photography, gardening, antiques, live stage/music, snorkeling
Honor & Awards:
2011 Gold NEDMA Award (shared, Texterity) for Technique: Most Innovative Online Format
2010 Gold NEDMA Award for Technique: Best Blog Copywriting
2009 Bronze NEDMA Awards (Shared with Texterity) for Interactive Self Promotion
2008 Silver NEDMA Award for Direct Marketing on a Shoestring (for client Cape Cod Times)
2008 (shared with JFL) International Academy of Visual Arts, Silver Communicator award for nonprofit fundraising video
2007 (shared with JFL) Gold NEDMA Award for Most Innovative Direct Mail Format
Ongoing NEACE awards for Circulation Excellence
Favorite all-time Awards: Mark E. Senigo Gold Pen Award (NYT and E & P) for copywriting; First Place two times for Television promotion -- INPA (International Newspaper Promotion Association) -- in 200,000+ and 50,000+ circ categories