JEROME A COHEN
Architects in Phoenix, AZ
License number
New Jersey 21AI00842400
Issued Date
Jan 2, 1983
Expiration Date
Jul 31, 1997
Category
Architecture
Type
Registered Architect
Address
Address
Phoenix, AZ
Professional information
System And Method For Administering Incentive Offers
US Patent:
2003014, Jul 31, 2003
Filed:
Feb 3, 2003
Appl. No.:
10/356895
Inventors:
Jerome Cohen - Phoenix AZ, US
Shashikant Rao - Phoenix AZ, US
Corbett Bloom - Scottsdale AZ, US
Laxmikant Dash - Phoenix AZ, US
Simran Kalra - New York NY, US
Aric Allen - New York NY, US
Kimberlee Lucas - New York NY, US
William DeSimone - Mahwah NJ, US
Paige Bridges - Brooklyn NY, US
Shashikant Rao - Phoenix AZ, US
Corbett Bloom - Scottsdale AZ, US
Laxmikant Dash - Phoenix AZ, US
Simran Kalra - New York NY, US
Aric Allen - New York NY, US
Kimberlee Lucas - New York NY, US
William DeSimone - Mahwah NJ, US
Paige Bridges - Brooklyn NY, US
Assignee:
American Express Travel Related Services Company, Inc.
International Classification:
G06F017/60
US Classification:
705/014000
Abstract:
The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and a retrieval engine for finding and retrieving offers. The system cooperates with an offer presentation engine for configuring and presenting offers based on offeree traits and the environment in which the offer is to be presented. An exemplary system formulates tests to determine effects of changes in content or context, tracks events related to presentation and acceptance of offers, evaluates impact of offer changes on offer effectiveness, and predicts optimum offer content and context based on results of such tests.