Inventors:
Jeff Chung - Salt Lake City UT, US
International Classification:
G06F017/60
Abstract:
The present invention includes an interactive user interface in the form of a banner advertisement having various data form elements and action form elements for receiving input and data provided by a user. The advertisement additionally includes commercial information relating to the product or service that is the primary subject of the advertisement. The advertisement is embedded in one or more web pages of a website so that when such web page is displayed, the advertisement is presented to a user. Upon encountering the advertisement, the user may enter ordering data, preferably by way of a wallet file created by a wallet program and resident on the client computer, into data form elements of the advertisement, thereby defining an order. The wallet program and the wallet file permit the user to populate all of the data form elements of the advertisement simultaneously. Upon definition of the order, the user may select an action form element of the advertisement so as to cause the order to be transmitted to a server The server then processes and ships an order conforming to the input provided by the user. As a result, the user is able to quickly and easily order specific products and services over a global computer network without having to search the global computer network for such products and services and without having to access and display the website of the vendor whose product or service is the subject of the advertisement employed by the user.