Inventors:
Daniel A. McCallum - Payson UT, US
Jason A. Carter - Lehi UT, US
Darren R. Noble - Orem UT, US
Adam I. Stevenson - Highland UT, US
Roy Gray Merrill - Orem UT, US
International Classification:
G06F 17/30
Abstract:
Methods and apparatus for an automated keyword refinement tool for generating an output set of keywords. The keyword refinement tool may utilize or incorporate results from keyword suggestion tools and keyword ranking tools in order to determine a set of keywords that produce better search engine results that if the keyword suggestion tools or keyword ranking tools were utilized individually. The keyword refinement tool may use a variety of methods for determining input to keyword suggestions tools and keyword ranking tools and a variety of methods for combining the results from the keyword suggestion tools and keyword ranking tools.