Inventors:
James V. Anderson - Atlanta GA, US
Luis M. Caballero - Atlanta GA, US
Michael J. Strutton - Villa Rica GA, US
Brian Culler - Atlanta GA, US
Micah Z. Wedemeyer - Decatur GA, US
Erick J. Schmitt - Atlanta GA, US
Jon M. Lee - Atlanta GA, US
Assignee:
VITRUE, INC. - Atlanta GA
International Classification:
G06Q 30/00
US Classification:
705 1453, 705 144, 705 1466
Abstract:
Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.