Inventors:
James P. De Lapa - Grand Rapids MI
Charles F. Howe - Spring Lake MI
Assignee:
Ad Response MicroMarketing Corporation - Grand Rapids MI
International Classification:
G06F 1760, B42D 1500
Abstract:
A merchandising system for generating and redeeming product discount coupons prints coupons for a selected consumer from a group of consumers by selecting particular coupons from a group of coupons to provide to the selected consumer and printing the coupons. Both the consumer and coupon identifications are encoded on the coupon in machine-readable form whereby the machine-readable code may be read at a point-of-sale terminal using a code reading apparatus. The portion of the read code corresponding to the consumer identification is replaced with a generic code to provide a substitute code. The substitute code is applied to a look-up table in order to determine coupon parameters related to the coupon identification. The entire machine-readable code may also be captured and uploaded to a central database for determining the coupon identification and consumer identification in order to update the database of consumers and coupons. In this manner, coupons redeemed by a consumer may be used in selecting future coupons for that consumer.