Inventors:
Brian Griffin - Brooklyn NY, US
Glenn Goldstein - Brooklyn NY, US
Brian Huss - Brooklyn NY, US
Colleen Fahey Rush - Port Washington NY, US
Assignee:
Viacom International Inc. - New York NY
International Classification:
H04N 9/80
Abstract:
A computer-implemented method for providing online advertising is provided. The method includes providing, by a video delivery module, online video content to a user and maintaining, by a tracking module, a content consumption counter tracking an amount of time the user has watched the video content. The method also includes preventing, by a blocking module, the user from controlling playback of the video content if the content consumption counter satisfies a time characteristic. The method further includes providing, by an advertisement delivery module, a portion of an advertisement section to the user during the preventing. The duration of the portion of the advertisement section is dependent on the time characteristic.