MR. GEORGE MUNOZ GUTIERREZ, MS
Marriage and Family Therapists at Las Plumas Ave, San Jose, CA

Marketing and Advertising

Neo@Ogilvy - New York, New York Dec 2011 - Jun 2013 - Managing Director, IBM Worldwide Media Cisco Systems - San Jose, CA Jul 2011 - Dec 2011 - Senior Director, Partner Marketing Cisco - Silicon Valley Mar 2007 - Jul 2011 - Senior Director, Small and Medium Business Marketing Cisco Dec 2002 - Mar 2007 - Director, WW Media IBM - Westchester County, New York Jan 1999 - Dec 2002 - Senior Manager, Media/Digital media IBM, Latin America - Westchester County, New York Mar 1996 - Dec 1998 - Manager, Media and Budget Operations BBDO - Miami, Florida Jul 1995 - Feb 1996 - Account Planner BBDO - Miami, Florida Dec 1992 - Jun 1995 - Media Director BBDO - Miami, Florida Feb 1989 - Nov 1992 - Senior Media Planner and Buyer BBDO - Miami, Florida Feb 1988 - Jan 1989 - Junior Account Executive

Marketing Strategy, Brand Architecture, Message Development, Digital Strategy, Campaign Development, Go-to-market Strategy, Search, Product Marketing, Marketing Communications, Storytelling, Demand Generation, Digital Marketing, Multi-channel Marketing, Leadership, Digital Media, Strategic Planning, Integrated Marketing, Messaging, Branding, Web Analytics, Marketing Analytics, SEO, Social Media Marketing, SMB, Cross-functional Team Leadership, Global Marketing, Brand Development, Corporate Branding, Channel Partners, B2B Marketing, Campaigns, Strategy

Spanish

Excellence in Social Media Demand Generation
AMI Partners
Enterprise Council on Small Business Award Winner
The Corporate Executive Board Company
Nominated for Cisco's "Heroes of the Human Network" campaign focused on targeting Small and Medium Business' (5-250), built for direct Cisco field execution as well as by Cisco Channel Partners.
Silver Effie, The Human Network Campaign
Effie Worldwide
Summary The advent of Web 2.0 had profound implications for Cisco. The company's success in the late-1990s had made it synonymous with internet hardware, but the brand was not perceived as playing a similar role in the new online revolution. As such, Cisco aimed to reposition its brand from being seen as an industrial operator to one that allowed individual consumers to enjoy the best possible communications experience. The resultant 'Welcome to the human network' campaign ran across TV, online and print, with communications emphasizing the human benefits Cisco could offer, rather than the technical ones. The campaign microsite received some five million visitors, with perceptions of Cisco as a technology leader among technical decision makers (Cisco's core target) jumping 80% in one year, and Cisco's products, and especially the new lines at the centre of the campaign, posting impressive levels of sales growth.

Marriage & Family Therapy

English

Psychotherapist

1650 Las Plumas Ave, San Jose, CA 95133