Location:
Washington D.C. Metro Area
Industry:
Marketing and Advertising
Work:
SnagFilms
- Washington, DC Nov 2011 - Sep 2012
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Executive Vice President, Marketing
SnagFilms
- Washington, DC May 2011 - Oct 2011
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Integrated Marketing and Branding Consultant
XM Satellite Radio
- Washington, DC Apr 2004 - Oct 2008
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Senior Vice President, Marketing and Brand Management
XM Satellite Radio
- Washington, DC Feb 2000 - Mar 2004
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Vice President, Advertising and Creative Services
Primestar By DIRECTV
- Denver, CO Jun 1998 - Oct 1999
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Director, On-Air Promotion
Request Television
- Denver, CO Sep 1996 - Jun 1998
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Vice President, On-Air Promotion
Warner Bros. Television
- New York, NY Mar 1990 - Apr 1995
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Director, Advertising, Publicity and Promotion
Education:
New York University, School of Continuing and Professional Studies
Professional Certificate in Digital Media Marketing, Integrated Marketing and Social Media
Syracuse University, S.I. Newhouse School of Public Communications
M.A., Television/Radio/Film
The Wharton School, University of Pennsylvania
B.S., Economics, Concentration in Marketing and Finance
Skills:
Digital Marketing, Integrated Marketing, Brand Architecture, Strategic Partnerships, Brand Management, Advertising, Creative Strategy, Social Media, Public Relations, Video, Leadership, Digital Media, Interactive Marketing, Corporate Communications, Marketing Leadership, Creative Services, Brand Strategy, Media Strategy, Marketing Management, Digital Strategy, Direct Marketing, Broadcast, Mobile Marketing, New Media, Online Advertising, Event Management, Entertainment, Marketing, Video Production, Event Planning, Web Video, SEM, Marketing Strategy, Social Media Marketing, Demand Generation, Acquisition Marketing, Direct Response Advertising, Subscription Marketing, On-Air Promotion, Agency Management, Multi-Platform Content, Digital Entertainment, Marketing Research, Brand Identity, Video on Demand (VOD) Marketing, Project Management, Online Video, Talent Relations, Branded Entertainment, Television
Interests:
Social Media. Improv Comedy. Supporting non-profits in the Washington, DC area. Serve as board member for the Hope For Henry Foundation and Higher Achievement Program. Served on Marketing Advisory Board for the WSC Avant Bard (Washington Shakespeare Company). Founding board member of Cable Positive.
Honor & Awards:
Gold Effie Award
PromaxBDA Promotion & Marketing Gold Award
CTAM Gold and Silver Mark Award
Best of CES Award
Masters Prize -- Syracuse University
Certifications:
Certificate in Interactive Advertising, Interactive Advertising Bureau (IAB)
Professional Certificate in Digital Media Marketing, New York University, School of Continuing and Professional Studies