Position:
Executive Director at Optimal Strategix Group, Inc.
Location:
Greater Philadelphia Area
Work:
Optimal Strategix Group, Inc.
- Newtown, PA since Oct 2010
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Executive Director
Integrated Marketing Associates, LLC
Jan 2010 - Oct 2010
-
Vice President
Princeton Brand Econometrics
Sep 2003 - Nov 2009
-
Sr. VP, Strategic Development
GlaxoSmithKline
Jun 1997 - Sep 2003
-
Senior Manager
Education:
American University
Rutgers, The State University of New Jersey-New Brunswick
Skills:
brand strategy consulting, branding, positioning, segmentation, targeting, quantitative marketing research, qualitative marketing research, forecasting, advanced statistics, statistical sampling, experimental design, multiple trade-off studies, conjoint analysis, discrete choice, data mining, primary/secondary data integration, questionnaire design, direct-to-consumer (DTC) research, SAS, PASW (SPSS), Excel, PowerPoint, proposal writing, presentation development, staff development, mentoring, new business development, pharmaceuticals, biotechnology, medical devices, customer insights research, Research, Pharmaceutical Industry, Microsoft Excel, Segmentation, Positioning, Customer Insight, Business Development, Questionnaire Design, Qualitative Research, Forecasting, Biotechnology, New Business Development, Statistics, Market Research, Data Analysis, Market Analysis, Analytics, Marketing Research, Brand Management