Donald Angus Gardner
Architects in Greenville, SC
License number
Colorado 306371
Issued Date
May 24, 2002
Renew Date
Aug 1, 2007
Expiration Date
Jul 31, 2009
Type
Architect
Address
Address
201 Riv Pl SUITE 501, Greenville, SC 29601
Professional information
Automated System And Method For Tracking Online Activity To Initiating Information Source
US Patent:
2003002, Jan 30, 2003
Filed:
Jul 30, 2001
Appl. No.:
09/918133
Inventors:
Donald Gardner - Greenville SC, US
International Classification:
G06F017/60
US Classification:
705/027000
Abstract:
An automated tracking system and method is provided which allows the evaluation of the effectiveness of advertisements directing consumers to sites on the Internet. The tracking system uses the Web address entered by a consumer to identify the source of information leading the consumer to the Website of interest. As the consumer navigates the Website, the tracking system associates this source-identifying data with any product transactions effected by the consumer and records the information for reporting and analysis. The tracking system also retains the source-identifying data in the event the consumer leaves the Website and later returns or goes offline to purchase a product.