Position:
Principal at ConvertClick, Presenter at Speaking Engagements
Work:
ConvertClick
- San Francisco Bay Area since Jul 2009
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Principal
Speaking Engagements
- United States since May 2008
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Presenter
PayPal
- San Jose, CA Jun 2008 - Jun 2009
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Senior Web Analytics Researcher
Red Envelope
- San Francisco, CA Oct 2007 - May 2008
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Director, Marketing Analytics & Consumer Insights
Various Inc.
- Palo Alto, CA Jan 2007 - Sep 2007
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Analytics Manager
SoftCoin, Inc.
- Brisbane, CA Nov 2005 - Dec 2006
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Senior Business Analyst
Academic
- San Francisco Bay Area 1999 - 2005
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Researcher / Educator
Education:
University of San Francisco - Masagung Graduate School of Management 2002 - 2004
MBA, Marketing
University of California, Berkeley 2002 - 2003
San Francisco State University 2000 - 2002
MA, Psychological Research and Statistics
Skills:
Web Analytics, Segmentation, Predictive Modeling, Consumer Insights, Multivariate Testing, Database Marketing, Analytics, Customer Analytics, Data Mining, SPSS, Online Marketing, Data Analysis, E-commerce, Statistical Modeling, Statistics, Market Analysis, Email Marketing, Optimization, Customer Insight, Predictive Analytics, Google Analytics, Competitive Analysis, Digital Marketing, Competitive Intelligence, Analysis, Business Strategy, Campaign Management, Quantitative Analysis, Research, Omniture, SiteCatalyst, OpinionLab, ForeSee Results, Professional Services, Online Advertising, Digital Strategy, Tealeaf, SiteSpect, Test & Target, Conversion Optimization, SEO, Lead Generation, PPC, User Experience, Integrated Marketing, Business Intelligence, Start-ups, Mobile Devices
Interests:
Lean methodology & innovation, reading, traveling, cooking, volunteering
Honor & Awards:
2002-2004 Dean’s Research Fellowship Award (USF)
April 2002 Psi Chi Regional Research Award (WPA)
Jan. 2002 Research Award Stipend (College of Behavior and Social Sciences)
May 2000 Honor's Convocation: Outstanding Academic Excellence
1999-2000 High Academic Honor's: Top 8% of Graduating Students
1999-2000 Psychology Senior Honors Program