Inventors:
Lex Arquette - San Jose CA, US
David Y. Chen - Mountain View CA, US
Emily Grewal - Palo Alto CA, US
Denise Moreno - San Jose CA, US
Florin Ratiu - Mountain View CA, US
Yanxin Shi - Palo Alto CA, US
Kiranjit Singh Sidhu - East Palo Alto CA, US
Ching-Chih Weng - Newark CA, US
Huan Yang - Sunnyvale CA, US
International Classification:
G06F 15/18
Abstract:
Techniques to optimize messages sent to a user of a social networking system. In one embodiment, information about the user may be collected by the social networking system. The information may be applied to train a model for determining likelihood of a desired action by the user in response to candidate messages that may be provided for the user. The social networking system may provide to the user a message from the candidate messages with a selected likelihood of causing the desired action.